Organizations that provide their people with the insights they need to make better decisions and empower them to act  will disrupt and deliver growth and innovation.

In theory, it’s that simple—in practice, not so much. Your data is your most valuable, yet in my experience often the most overlooked, business asset.

In a previous blog, I outlined the three steps businesses should take to become  insights driven. Today we’re going to look more deeply at the second step—capitalizing on the full value of the data available—and how SAP BW/4HANA can help you achieve it.

Enable 360° Insights across SAP and 3rd-Party Line of Business Applications

Insights provide business critical information into your client base and deliver a strategic analysis of your customers, which allows you to anticipate and predict their future needs. But enabling these insights assumes that your data is stored in a single central location which, for too many businesses, isn’t always the case.

SAP BW4/HANA enables 360° insights across SAP and non-SAP line of business (LOB) applications with true big data warehousing capabilities that leverage modern digital business platform solutions from SAP. LoB users are further empowered with real-time and predictive analytics at scale.

Drive Digitization of the Business with a True Big Data Warehouse

Realizing digitization requires a complete review and overhaul of the architecture and data platforms supporting your business operations. Bringing together all of your disparate data into a data warehouse is the most efficient way of achieving this.

True big data warehousing solutions offer your business a number of benefits, including:

  • More rapid access to data
  • Better business intelligence and system performance
  • Improved return on investment (ROI)
  • One trusted source for all your insights

What’s Not to Like?

SAP BW/4HANA is a modern big data warehouse solution that enables our customers to manage and process internal and external data, together with data from their more traditional internal sources, without requiring data replication or movement. It removes the roadblocks and bottlenecks often caused by internal processes to enable you to take full advantage of that digital transformation by capitalizing on the full value of your data.

Data silos are consolidated into one central data source to simplify and automate analytics processes and drive digitization of your business with an innovation platform.

Leverage Modern Digital Data Management Platforms from SAP

SAP BW/4HANA enables innovation, leveraging both new and faster data sources. SAP’s data management platform ensures a dedicated big data source system and unique integration with SAP S/4HANA and SAP HANA Data Management Suite (SAP HANA, SAP Data Hub, SAP solutions for EIM).  Its flexibility means it is open to all data types (including third party and unstructured) via simplified data connectivity architecture, ensuring your data is managed with both efficiency and agility.

There’s no doubt that digitization will continue to shift and challenge enterprise but data is knowledge and knowledge, as they say, is power. Capitalizing on the full value of your data is essential to drive future growth and deliver insights enabling you to analyse past trends and predict future outcomes with confidence.

By offering pre-packaged, best-practice functionality and business content, together with best-of-breed integration with SAP applications, SAP BW/4HANA enables you to maximize business adoption with modern analytics, tailor analytical applications and reimagine business processes with automated intelligence.

Look out for my next blog, where I’ll be explaining the third and final step to becoming an insights driven business—how to innovate with one trusted source for all insights.

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