By the SAP BusinessObjects Cloud Team This February, we’re using our love of analytics to find out the true cost of Valentine’s Day. The National Retail Federation (NRF) conducted its annual Valentine’s Day consumer spending (more…)

by Vinay Hegde, Senior Product Specialist, SAP Business Intelligence Analytics In today’s analytics world, visualization has taken on a very important role. But not all visualizations are “created equal,” and choosing between them can be (more…)

By Shelly Dutton Throwing money at an opportunity (like throwing money at a problem) is not always a good idea. In fact, it can be reckless, wasteful, and, most of all, unproductive. This is a (more…)

by Dr. Carsten Bange and Dr. Sebastian Derwisch¹ of the  Business Application Research Center (BARC) Digitalization changes organizations. Data-driven companies not only consider how to improve operational and management processes using data (analysis), but they (more…)

by Lelian Cestari, Head of SAP Practices, Qualex Consulting Services Customer analytics have evolved from simply reporting patron behavior to segmenting customers based on profitability, to predicting that profitability, to improving those predictions (because of (more…)