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The Art And Science Of Customer Empathy In Design Thinking

Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical—if not more—as what we do in the process. (more…)

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Empathy, Design Thinking, And An Obsession With Customer-Centric Innovation

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy.

In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in our customers’ shoes to experience what they are feeling. This is where we find the innate struggle born out of user frustrations and bound to the intrinsic value chain of the user experience.  (more…)

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Competing On Design Thinking

Design thinking doesn’t guarantee innovation, but innovation always hinges on design-thinking principles.

Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.” Design thinking takes this notion further and provides a set of tools to power innovation through design. (more…)

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Analytics Excellence Starts And Ends With Leadership

Analytics excellence demands leadership excellence at all levels of the organization—not just at the top.

In my last post, I described analytics excellence as the relentless pursuit of driving growth and profitability. Of all the pieces we’ll explore in this series, leadership is most important to analytics excellence because our success depends on it more than anything else. (more…)

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Four Ways We Can Redefine Innovation In The Enterprise

If we want to drive growth and profitability in the enterprise, we need to redefine innovation. Changing how we think about innovation directly influences our ability to transform our organization and execute our strategy.

The concept of innovation means different things to different people. Sometimes, it is even used interchangeably in various roles and functions. Merriam-Webster offers this simple definition: “A new idea, device, or method. The act or process of introducing new ideas, devices, or methods. The introduction of something new.” (more…)

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