Big Data

1,000 Big Data Use Cases in a Nutshell

by Dr. Carsten Bange, founder and managing director of the Business Application Research Center (BARC)

In a previous blog, we discussed how Big Data is used in companies, what benefits they achieve, and what challenges they face. The starting point for generating value from Big Data typically lies in use cases. The 559 participants in our “Big Data Use Cases” survey reported more than 1,000 use cases, giving us a good overview of how companies actually tackle Big Data. I will present a summary in this blog. More details can be found in the full study (see below). (more…)

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Big Data in Practice – What Can We Learn from Successful Organizations?

by Dr. Carsten Bange , founder and managing director of the Business Application Research Center (BARC)

The term “Big Data” is often used as an umbrella for initiatives or strategies to integrate, store, and analyze data from many internal and external data sources in heterogeneous formats – and most importantly to gain benefits from all these activities. But how do companies actually use it and what are the benefits achieved and challenges faced? We asked more than 550 professionals in companies worldwide several questions about their Big Data initiatives. Here are some of our key findings and resulting takeaways. (more…)

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The Human Face of Big Data Red Carpet Premiere – Powerful Storytelling

People so often think of Big Data in terms of ones and zeroes—the bits and bytes that drive our digital world—but in reality Big Data has a human face in the way it shapes how we work, play, and live. On February 9th of this year, 475 guests experienced The Human Face of Big Data at the documentary’s red carpet premiere at the historic Montgomery theatre in San Jose. (more…)

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Battle of the Quotes: Which Was Your Favorite from #BigDataPBS Premiere?

Last night, SAP hosted a Red-Carpet Premiere of the film, The Human Face of Big Data at the Montgomery Theater in San Jose. And dare I say, it was amazing! Celebrities, cameras, an amazing cello performance, and an outstanding panel discussion with Sandy and Rick Smolan, Vint Cerf, Linda Avey, Quentin Clark, and Michael Malone.

(more…)

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Big Data’s Biggest Opportunity: Finding New Venues and Champions for Business Benefit

For marketers and data-driven business people, Big Data is often viewed as a way to go deeper…more data volume to apply to the problems we’ve been dealing with, adding social data or other variety to areas we’ve investigated before, or enabling faster turnaround, velocity, to accelerate outcomes. But the bigger opportunities may be in the area of a 4th “V”, addressing new venues for business benefit of analytics. (more…)

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