by Mimi Spier, Senior Director, Analytics, SAP

2-17-2014-4-14-23-PM-300x198The momentum around mobile analytics is apparent. Its proven to be a critical element to transform your business and is aligned with the Big Data hype and adoption of mobile in the enterprise. All of us rely on our smartphones in our personal lives, and we expect to do the same at work.

Companies are becoming empowered to provide critical information to the fingertips of every person and adopt a more data-driven and consumer-centric organization. So, it’s not a surprise they’re seeking strategies like mobile analytics to get the value out of Big Data and to leverage more insights across their organization.

In the 2013 Howard Dresner Wisdom of Crowds Study, 90% of participants indicated mobile BI as ‘important’ to their business. And in a recent SAP Newsbyte, Chief Research Officer at Dresner Advisory Services, Howard Dresner said, “Since 2010, when we chartered our first Mobile Business Intelligence market study, we,have seen consistent growth in its importance to organizations (Figure 21). However, in,2013 those stating that Mobile BI is “critical” or “very important” declined from 61% to 57%. We believe that this change is normal, as organizations move from the planning stages to deployment.”


2013 – A Year of Innovation and Momentum for SAP BusinessObjects Mobile

2013 was a stand-out year for SAP and mobile analytics as SAP BusinessObjects Mobile reached one million life-time downloads. Innovations in 2013 include:

  • Release of SAP BusinessObjects Mobile SDK for custom app creation, March 2013
  • Enhanced integration with third party security and SAP mobile platform, March 2013
  • Release of SAP BusinessObjects Mobile version 5 for iOS and Android, June 2013
  • Enhanced UI, personalization and collaboration features, June 2013
  • Integration of SAP BusinessObjects Mobile and SAP BusinesObjects Explorer mobile app, June 2013
  • Expanded SAP BusinessObjects Mobile to support cloud data exploration with SAP Lumira, June 2013

Analyst Momentum

In 2013 many of the leading analyst firms ranked SAP’s mobile analytics solutions as industry leading as validated in these reports.

2013 Wisdom of Crowds Mobile BI Market Study by Howard Dresner
Sap ranked among the top vendors in 2013 and has received a high ranking in previous years’ reports.
Read the Dresner report

2014 Ventana Mobile Business Intelligence Value Index
Ventana ranked SAP in the top three hot vendors in mobile BI for 2014.
Read the Ventana report

Forrester Wave Enterprise BI Platforms
SAP leads the market with broad BI innovations according to Forrester’s 2014 report, which also ranks SAP first for BI-related inquiries by Forrester clients.
Read the Forrester report

SAP Business Analytics: Visual, Mobile, and Big Data by Cindi Howson May 20, 2013
According to industry expert for analytics, Cindi Howson, “with this release, I expect SAP to have one of the best mobile capabilities of leading BI vendors, something that was previously only a vision.”
Read the review

SAP Simplifies Mobile Analytics
SAP also announced a new software development kit included with SAP BusinessObjects Mobile that allows businesses to customize their mobile analytic applications to meet their business and security needs, brand requirements and enterprise mobility strategy. “With the latest release of SAP BusinessObjects Mobile, SAP has brought several content types into one mobile client and enhanced the overall user experience,” said Cindi Howson, founder, BI Scorecard. “This consolidation of multiple applications and the improvements in navigation make SAP a leader in mobile BI among the BI platform vendors.”
Read the press release

Customer Momentum

What matters most is what our customers are saying. There is no shortage of great customer stories about customers who are leveraging SAP BusinessObjects Mobile.

3M – 3M is using mobile BI to serve more than 25,000 users and access real-time information to service customer more effectively.  Read the blogWatch the video.

Fedex – FedEx increased operational efficiency and turned data into actionable insight with mobile BI. Watch this video.

Telia Sonera – watch this video to learn how telecom Telia Sonera gets the most from SAP mobile BI.

Kimberly-Clark – “SAP BusinessObjects Mobile has enabled Kimberly-Clark to build a portfolio of mobile BI applications that provide key decision-makers with access to analytics and powerful insights anywhere, anytime,” said Brian Marier, BI architect, Kimberly-Clark Corporation. “Over the past several months SAP has delivered rapid innovation in mobile BI enablement, consistently introducing new BI content types, features and user experience improvements to the product. The latest version of SAP BusinessObjects Mobile is another major milestone in that journey.”  Read press release

It’s only because of SAP’s customer momentum that we reached more than  one million lifetime downloads. Read the blog post.

What’s Next in 2014

SAP will carry the momentum for mobile analytics into 2014.  Our focus is to maximize the value analytics can bring to your entire organization AND to simplify how you’ll buy, implement and consume analytics.

Here are a few examples of what you should expect:

  1. Putting agile visualization in the hands of mobile users everywhere with SAP Lumira
  2. Enhancing every interaction with embedded mobile analytics
  3. Extending the value of analytics to connect with customers, partners and suppliers in a seamless, secure ecosystem

Come See Us at Mobile World Congress

If you’re planning to be at Mobile World Congress, come by our SAP booth and we’ll be sure to excite you with mobile analytics for sports, smart vending, Telco-specific use cases, preventative maintenance, and more.

Unleash the Power of Collective Insight

Mobile analytics from SAP puts the brilliance and power of information and action into your hands – the moment you need it and in the way you like to see it. The outcome? Answers and results instantly from anywhere.

Follow @SAPAnalytics and join the conversation using hashtags #analytics, #bi.