Every year, tens of thousands of people from all over the world gather in Austin to experience the latest in cutting-edge technologies, music, and film. With over 84,000 attendees in 2015, SXSW is a melting pot of new ideas and innovations.

This year, SAP is thrilled to be a part of the action. We can’t wait to showcase the power of data—we’re bringing a disruptive cloud analytics experience to Austin. Visit us and experience analytics reimagined for today’s digital world.


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Where to Find Us:

  • SXSW Interactive Tradeshow: March 13 – 16
    • Have you ever had a DataViz cookie? Visit us at booth #1237 to try one out! We’ll also be showcasing data-driven demos, virtual reality, and an exciting VR headset giveaway.
  • Booth Meet and Greet: March 13, 3:00pm – 4:00pm
  • SAP Does Data-Margaritas the Patron Way: March 14, 6:00pm – 9:00pm
    • Join us on Monday for an analytics-style party (with data-driven margaritas!) and our new VR experience. We’ll be partying poolside at the Hotel Van Zandt.
    • Register to join in the fun.

Be sure to check out our official event page for more information. See you in Texas!

Follow us on Twitter: @SAPAnalytics and #SAPatSXSW