Rob Jenkins

Rob Jenkins

Rob Jenkins is a finance executive with over 20 years of experience in leading high-technology and professional services companies. At SAP, he consults with CFOs on technology, analytics, and performance management. Rob has served as vice president, Corporate Finance and led finance transformation. His leadership experience also includes corporate development, M&A, strategic planning, and consulting. He has designed and implemented customer profitability, business planning, process improvement, and performance measurement systems in multiple organizations. Rob began his career as an auditor with a Big 4 CPA firm. He holds an M.S. in Accounting and is a CPA, CMA, and CFM.

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Analytics for the CFO: Part One

By Rob Jenkins,

George E. P. Box famously said, “All models are wrong but some are useful.”  Financial analysts strive to build accurate models that simplify yet reflect the complex adaptive systems in scope.  In the financial markets, (more…)

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